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As of May 2018, the number of Chinese Americans has reached 5.08 million, according to the U.S. Census Bureau. In addition, there are more than 300,000 Chinese students studying and living in the United States every year. With the significant increase in the number of Chinese Americans, and under the influence of Chinese culture and habits in all aspects of life, a large consumer group has gradually formed in the areas where Chinese Americans gathering. Their needs are reflected in all aspects of daily life.
Correspondingly, a variety of service organizations in various industries have developed rapidly, from the most basic catering industry to real estate agency, medical care, insurance agency, legal services, financial services, etc. In the past decade, most Chinese immigrants have accumulated a considerable economic foundation, among which there are some high- end consumer groups. They are not satisfied with the existing industry services, but pursue better quality. Meanwhile, due to the short time of coming to the United States, they still have a relatively limited understanding of various relevant legal provisions and procedures. Therefore, it can be said that the number of Chinese in the United States has increased significantly, forming a larger specific consumer market, and the corresponding service institutions, although growing rapidly, are still varying quality.
Was established based on this, a Chinese community oriented consumer’s association, for this particular consumer market to provide comprehensive, high quality of all kinds of related services, it is necessary to promote the construction of Chinese community industry brand, through various forms of guidance and advice, enhance information transparency, for the construction of the Chinese community development play a positive role in promoting. The work that can be carried out around this goal is exactly the meaning of Chinese American Better Life Promotion Center.
The purpose of American Chinese Better Life Promotion Center:
Promote the economic development of the Chinese community and the establishment of industry brands, establish a communication bridge between industries and consumer groups, and provide Chinese consumers with various services related to consumption.
• Establish a member database to provide member-oriented promotion services for industry brands or other well-known brands in the Chinese community;
• Through a series of industry brands selection and certification services, promote the Chinese community industry brands building;
• Collect and organize consumption data of the Chinese community and release it regularly to provide a reference for the development of the Chinese community industries;
• Provide consumer guide and consumer rights protection service for Chinese consumers.